Every woman loves this Indian dress, but there is absolutely NO BIG BRAND that is building in this category And it is ₹80,000 CR SAREE market 🥻🤯 For decades, the saree has been a staple in Indian wardrobes (for weddings, festivals & family events), but it never became a branded fashion category. India has roughly 60+ CR women & the saree remains one of the most widely owned garments in the country. Yet nearly 90–95% of the market is still unorganised. And this is not just limited to older people; even Gen Z is experimenting with the saree in ways the previous generation never did. After years of Western office wear, many are rediscovering the saree as workwear again. In many ways, the saree is slowly reclaiming its place as India's original power dress. And brands are noticing the shift.